Answers to the things people actually ask

A weekly written review of your website. Each week we look at your live pages, measure what can be measured, and send you a short report naming the changes worth making and the order to make them in. You are buying continuity and judgement, not a set number of tasks or a set of deliverables.

Search visibility is one of six areas we look at every week, but it is not the whole service. We also examine clarity of your message, the path from arrival to enquiry, the proof you offer, how the site performs on a phone, and whether you have pages for the things you want to be found for. On some sites search work leads for several weeks. On others the first gains come from structure or wording.

An audit is a snapshot, and it starts ageing the moment it is written — your pages change, your competitors change, and how people search changes. A subscription applies the same discipline continuously, and each week is informed by what we saw in the previous ones. It also arrives in small, actionable pieces instead of a hundred-page document that never gets worked through.

An agency retainer usually buys you a team waiting for a brief, priced accordingly. This buys you a weekly judgement on work that is already live, with no minimum term beyond the billing period you choose. If you need a full rebuild or ongoing development, an agency is the right answer and we will say so.

No. The review works from your live public pages and from what is publicly visible about your search presence, so nothing needs to be installed or shared. If access to analytics would sharpen the recommendations once you are a customer, we will ask at that point — never through the application form.

No. We tell you precisely what to change and why, with enough specificity that you, your web designer or your developer can act on it. Where a change is a quick edit you can safely make yourself, we will say so. If you do not have anyone to make changes, tell us in the note and we will factor that into how we write the recommendations.

$100 per month plus a one-time $50 setup fee, $300 every three months, or $540 every six months. The quarterly and half-yearly plans carry no setup fee, and the half-yearly plan is the lowest effective monthly rate. The plans differ only in billing cadence and price — the weekly report is identical on all three.

The first review always takes longer, because we are building a picture of your site from nothing. On the longer plans that initial work is absorbed into the term. On the monthly plan, where you can cancel after a single month, it is charged separately so the first month is not subsidised by customers who stay.

By PayPal invoice, sent manually after your application is accepted. There is no card field and no checkout anywhere on this site. You will receive the invoice by email, pay it through PayPal, and your programme begins once payment is confirmed.

We review your website by hand — usually within a few working days. If we think we can genuinely help, you will receive an email confirming that, followed by a PayPal invoice. If we do not think the programme is right for your site, you will hear that instead, with the reason.

Yes. The monthly plan can be cancelled at any time and simply stops at the end of the month you have paid for. Quarterly and half-yearly plans run to the end of the period you have paid for. There are no cancellation fees and no notice period beyond asking us by email.

No, and that is deliberate. The service only works when there is real value to add, so every site is reviewed before a subscription is accepted. We would rather run a smaller number of subscriptions properly than accept everything and send generic reports. If we decline, you are told why.

A short document in plain business language, not a dashboard and not a spreadsheet. It covers what changed since last week, what we measured and could not measure, where visitors are being lost, a prioritised list of what to change next, and what we are watching to see whether the last change worked. It is written in plain business language so that you can follow it, and specific enough that whoever makes your changes — you, a designer or a developer — can act on it without asking what we meant.

It is written to be read in a few minutes. If a report takes twenty minutes to get through, it will not get read, and an unread report is worth nothing.

Usually a small number, ordered by what we think will return most for the effort. A list of forty improvements is not a plan, it is a reason to do nothing.

Once a week, every week, for as long as your subscription runs. Consistency is the point — the value compounds because nothing is forgotten between reports.

We will say so, in the next report, and tell you what we are doing differently. A review process that never admits error is not measuring anything.

No. There is no homework, no dashboard to check and no meeting to attend. If you make a change, tell us and we will account for it; if you do not, we will keep recommending and keep watching.

No. Nobody can honestly guarantee a ranking, a traffic figure or a number of leads, because the variables are not fully under anyone's control. What we commit to is the work: a genuine review every week, specific recommendations, and an honest account of what we found.

Sites that have not launched yet, because there is nothing live to measure. Projects needing a full rebuild. Anyone wanting a guaranteed outcome or a fixed deadline. Sites where nobody intends to change anything — we would rather decline than take money for reports that go unused.

Usually yes, including direct competitors of existing customers, because we do not share one client's data with another and each review is written from your own pages. If we felt a conflict of interest would stop us giving you a straight answer, we would decline the application.

Yes, but each site is reviewed and billed separately, because each receives its own reports. Mention the others in your application and we will suggest a sensible order rather than starting everything at once.

The application form, and that is it. It asks for your website, what kind of site it is, your name and business name, your email, and which plan you want. One optional note if you want to tell us something specific.

Use the contact page. If a question is asked often enough, it ends up on this page.